The Jubitz Story

Monroe "Moe" Jubitz, Founder

Monroe A. "Moe" Jubitz graduated Yale University in 1939. After declining inquiries from both Boston Red Sox and New York Yankees professional scouts, Moe returned to his native Portland, Oregon, to take a job with a local trucking company. Seeing a future opportunity in truck leasing, he opened his own business in 1952 as Fleet Leasing, Inc.

Jubitz moved his business to two acres of former farm land in North Portland in 1958. Operating in a small cinderblock building with two bays for truck maintenance and a few tiny offices, Fleet Leasing included a full-service maintenance and repair package with its leased trucks-an innovation at the time.

Moe discovered that business opportunities for providing professional drivers with services such as fuel, food and accommodations were outpacing his original truck leasing concept, and Jubitz Truck Stop was born. Acquiring small parcels of property over time, the Jubitz site eventually reached its present 26 acres-fully half of which continues to be reserved for truck parking. Every member of the Jubitz family pulled a shift in the early years, and sons Al Jubitz and Fred Jubitz worked the first 24-hour shift in 1960.

Moe in New Zealand

Jubitz posted billboard signs at various spots across the Western United States announcing how many miles were left to reach Jubitz to help drivers find their location. At the same time, cleaning off hundreds of handwritten paper notes left on the Jubitz bulletin board every week by drivers seeking loads and brokers looking for drivers to carry their shipments, Jubitz introduced an electronic bulletin board load posting service in 1978, to match drivers with available loads. The original service was called "Dial-A-Truck," and load monitors appeared in truck stops across the country. In the 20 years that followed, DAT Services became the largest exception freight load posting service in the United States, providing over 100,000 available load and truck entries to customers on a daily basis by telephone, FAX, direct satellite transmission, and Internet, before it was sold by Jubitz in 2001.

A multi-million dollar renovation and expansion in 2000 created Jubitz Travel Center which is large enough to warrant five addresses and two zip codes, and features everything the professional driver, business traveler or local patron could desire in one location: 24-hour full-service Cascade Grill restaurant complete with executive chef and banquet facilities, the Ponderosa Lounge with live country western music every weekend and special "up and comin' " Nashville star events, 100-room Portlander Inn hotel, 80-seat Portlander Cinema movie theater with surround sound, gift store, shoe/boot repair shop, arcade game room, laundromat, postal service, barber shop, drivers business lounge, outpatient medical clinic, chiropractor, two deli's and two 24-hour convenience stores, as well as Jubitz Travel Center diesel and gas fueling facilities, and the Ambest truck service, tires and repair facility.

Service at Jubitz comes with a customer-friendly attitude, and is delivered in a style that insures that Jubitz customers enjoy a World Class Customer Experience. That experience led the FOX Travel Channel to name Jubitz Travel Center as "World's Classiest Truck Stop" in 2003.

"The success and longevity of Jubitz can be traced to Moe Jubitz's unending commitment to customer service," says Jubitz Corporation President & CEO Fred Jubitz. "Dad did his own market research. He asked customers what they needed and added services that met those needs." In an era of multi-location franchises, Jubitz remains a single location, family-owned business that has thrived. "Instead of expanding our business by opening new locations, we've chosen to expand and improve our services at a single location and create an extraordinary travel center," notes Fred, "which has also been an incubator for new products and services, including our former DAT Services division."

Fred Jubitz, President & CEO

In 2007, Jubitz celebrated its 55th anniversary and is consistently rated as one of the top travel centers in the U.S., and has ranked among Oregon's top 150 privately-owned companies in Oregon for over a decade.

Jubitz's future is bright. Truck transportation continues to grow as the top choice for moving freight across the United States. What began as small truck leasing business in 1952, has grown into a major travel center known nationwide for its wide range of services to truckers and tourists alike. Notes Fred Jubitz, "Trucks and the traveling public continue to play an integral part in our economy, and 50 years from now I'm sure there will still be a need for places like Jubitz where trucks and cars can refuel and drivers can refresh."